Building Online Credibility with E-E-A-T: How Trust Impacts SEO Performance
Google's E-E-A-T, or Experience, Expertise, Authoritativeness, and Trustworthiness, is the search engine's benchmark for content evaluation. "Experience" was initially not part of the framework, but its inclusion means that Google is taking a proactive stance in checking credibility. To determine a site's credibility, Google factors in trust. How E-E-A-T's "Trust"...