Privacy-First Personalization: Balancing User Trust with Effective $\text{Personalized Ads}$
Word Count: $approx 710$ Words The fuel that powers the modern advertising engine is user data. The effectiveness of personalized ads is entirely reliant on the ability to collect, analyze, and apply consumer behavior insights. However, in an era defined by GDPR, CCPA, and Apple’s App Tracking Transparency (ATT), the...




