Cold Email Templates Tips: Top 5 Mistakes to Avoid To Make Sure Your Cold Emails Are Warmly Welcomed

Cold emails are an excellent and affordable technique for introducing your business to potential relevant customers and making new connections valuable to your business. Reaching out to people you do not know and have never met means a 50/50 chance of being given the cold shoulder if your email is considered spam. That is why you need to carefully measure every word you say and every question you ask here. Most importantly, you must ensure you have eradicated the following top 5 most bothersome mistakes from your cold email writing routine:

  1. Using misleading subject lines. Not thinking your subject line through is a sure way to lose a potential lead. Give your cold email a chance to be opened by making your subject line both appealing to the reader and related to the content of the email.
  2. Overkilling it with too many benefits. When you love what you are offering, it might be hard to stop in time and not try to sell all the different advantages your product/service has in one letter. But that is what follow-ups are for. Concentrate on the one benefit you find most appealing and tailor your sales pitch to how this specific benefit can help accommodate the unique needs of their business.
  3. Putting too many big words into a small email. Cold emails with many multi-syllable, hard-to-read-right words sound more robotic than professional. Make it your rule to compose your emails as though you were speaking with the recipient in person. Have someone else read it to you aloud to see how it rings.
  4. Calling to action again and again. Asking your cold email recipients to do one action per email, e.g., agree to a meeting, click through your website, or download your white paper is more than enough. Trying to make them do all that at once will likely result in their utter disinterest and disengagement.
  5. Not providing your contact details. Let us skip the part where you are legally obliged to provide your business email and contact number to the recipient. Sharing such information in your cold emails can be a powerful trust-building tool that helps the customer put the face of a real person to the email and develop credibility for your business. 

Once you have taken care of all the above, it is time to think about the content of your email. Reply.io offers some great cold email templates that you can use to make your cold email strategy successful.