Now that Google Analytics 4 is available, we’re going to help you understand the fundamental changes that are happening behind the scenes before diving into the new features. Understanding the fundamentals will save you time and effort when explaining this new paradigm to your clients and stakeholders. Now, it’s importantContinue Reading

It’s no secret that search engine optimization (SEO) has become an increasingly important marketing strategy. Mobile prioritization, knowledge graphs, and other innovations have all been introduced in the recent decade. The Right Kind of Updates Google’s algorithm updates have gotten more frequent, and each update has made the algorithm moreContinue Reading