Matt Cutts, who was the head of Google’s webspam team at the time, wrote a blog post in 2014 in which he declared that “guest blogging is dead.
” Cutts’ statement was in response to the proliferation of low-quality, spammy guest posts that were being published purely for the purpose of link building.
While Cutts’ declaration may have deterred some people from pursuing guest blogging as a link building tactic, guest blogging remains popular for several reasons:
1. It can still be an effective way to build relationships
Guest blogging provides an opportunity for writers to connect with new audiences and potentially gain exposure to new readers.
By contributing valuable content to other websites, guest bloggers can establish themselves as experts in their fields and build relationships with other bloggers and influencers.
For example, Bleen has been successfully helping bloggers connect with authorized free guest posting sites for several years. Try them!
2. It can drive traffic to your website
When you write a guest post for another website, you can typically include a link back to your own website in the article body or author’s bio.
If the post is well-written and valuable, readers may be inclined to click through to your website to learn more about you and your work.
3. It can help build your brand
By writing for other websites, you can increase your visibility and credibility within your industry.
When your name appears on reputable websites, it can help to establish you as a trusted authority and build your brand recognition.
While guest blogging may not be as popular a link building tactic as it once was, it can still be a valuable tool for building relationships, driving traffic, and building your brand.
The key is to approach it with a focus on quality over quantity and to avoid spammy practices that can harm your reputation.
How to focus on quality over quantity on guest blogging?
When it comes to guest blogging, focusing on quality over quantity is essential to ensure that your content has a positive impact on your target audience and helps you achieve your goals.
Helpful tips to focus on content quality:
1. Choose the right blogs
Instead of targeting as many blogs as possible, focus on identifying high-quality blogs like Bleen that align with your brand’s values and target audience.
2. Research the blog and its readers
Spend some time reading the blog’s past content to get a sense of the tone, style, and topics covered. This will help you create content that resonates with the blog’s readers.
3. Create original and valuable content
Don’t simply regurgitate content that’s already been published elsewhere. Instead, create original content that provides value to the readers of the blog you’re guest posting on.
4. Follow the guidelines on blogs
Many blogs have specific rules for guest posts. Be sure to follow these guidelines to ensure that your post meets the blog’s quality standards.
5. Engage with the audience
After your post has been published, be sure to engage with the blog’s readers in the comments section.
This will help you build relationships with the blog’s audience and drive traffic back to your own site.
Remember, focusing on quality over quantity will help you achieve better results in the long run, both in terms of building your brand and driving traffic to your site.
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