Google’s E-E-A-T, or Experience, Expertise, Authoritativeness, and Trustworthiness, is the search engine’s benchmark for content evaluation. “Experience” was initially not part of the framework, but its inclusion means that Google is taking a proactive stance in checking credibility. To determine a site’s credibility, Google factors in trust.
How E-E-A-T’s “Trust” Impacts SEO Performance
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User Retention and Engagement
As the world’s leading search engine, Google does not grant “credibility” onto sites that simply exist. Instead, it looks at all the activities that users or visitors do when it visits the website. When these site visitors explore multiple pages or interact with the website’s element and have a positive experience, Google deems that the website provides value and quality information.
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Backlink Acquisition and Domain Authority
When it comes to SEO, backlinks are important, but not all are created equal. For a website to signal its reliability, it must attract backlinks from authoritative sources within its industry
Conversely, sites with weak trust signals may struggle to earn quality backlinks. Acquiring links from spammy or low-authority sources can even harm rankings. This is often why firms prefer link-building outsource instead of doing it independently.
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Conversion Rates
When users feel confident about a website’s legitimacy, they are more likely to complete actions such as purchasing an item. However, if a website appears untrustworthy, perhaps because of outdated content, potential customers may abandon the site without converting.
Establish a Successful Strategy with an SEO Agency
Building trust is not a one-time thing. It is an ongoing process that requires consistency and commitment. As misinformation becomes a growing concern, Google’s reliance on E-E-A-T will only intensify. SEO services in the Philippines can streamline this process so your website complies with Google’s evolving standards while maximizing visibility and engagement.
