Public relations (PR) is an essential element of any company’s marketing mix or communication strategy. Paid advertisements have their benefits; however, PR-related initiatives do not bring credibility or trust for your business or your brand. Public recognition and trust are crucial to business success. News media can build trust andContinue Reading

If you’ve ever wondered whether or not a smart home is worth it, don’t abandon that thought just yet. Smart home automation is an upgrade for almost every aspect of your life, and is applicable to all homes. You can incorporate this technology into any home, regardless of its locationContinue Reading